top of page
ChineseMusicMock.png
PhoneMock.png
Mock Card.png
Ensemble Program.png

Reversah

Helping Hundreds Reconnect
With Their Culture Through Music

Content Creation through Streaming on Twitch
Video Production through Premiere Pro for TikTok, YouTube, and Instagram (Make this a tab on the first screen so that you can just jump to this)
Brand Deals (Make this a tab on the first screen so that you can just jump to this)

Timeline:

Oct. 2023-June 2025

Toolkit:

Figma
Maze
Premiere Pro

Role:

Co-President
President
Lead Program Designer
Head of Marketing
Product Designer
Product Manager

Team:

1 President
15 Committee Members

Just here for the product or UI/UX design?

Click below to jump straight to the design breakdown.

Leadership Timeline

During my third and fourth years at UCLA, I was an active member of the UCLA Chinese Music Ensemble. Over the course of 20 months, I held multiple positions in the organization that allowed me to guide the organization into the beast it is today.

LEADERSHIP TIMELINE

Program Design: October 2023-June 2025
Can talk about how I was asked to create the program for my first concert and have been asked to do it continually since then. Alongside Janice Subroto, we were allowed to express creative freedom and desgin programs that fit the pieces at the concerts.

Social Media: December 2023-June 2025
Grew Instagram and gained X impressions and X views.

Conductor and Director: March 2024-June 2025
Wrote and arranged music by ear and lead 100 students in playing in front of audiences of more than 1500 in Royce and Schoenberg Hall.

Product Designer/Manager: May 2024-June 2025
Built website from scratch and led team to build website.

Co-President: September 2024-March 2025
President: March 2025-June 2025
Lead outreach and recruiting students in from organizations. Performed at a record number of locations in and around the community.

🔎 Research & Insights

To better understand the issues caused by the disasterous wildfire evacuation protocol, we conducted interviews to better understand evacuation for disabled and elderly populations, including:

  • Firefighters and emergency responders

  • Wheelchair users and disabled evacuees

  • CERT (Community Emergency Response Team) volunteers

  • UCLA accessibility advisors


Our key takeaways:

  • First responders waste critical time checking homes that are already empty

  • Volunteers are willing to help but don’t know who needs it

  • Disabled users fear being mishandled or left behind

  • Many evacuees can’t type or speak clearly under stress


💡 Design Opportunity: Build a tool that enables safe, real-time coordination between evacuees and those who can help—prioritizing accessibility and trust.

👤 User Personas

We developed three main personas to represent core users:​

  • Maria (Age 76, wheelchair user): Lives alone, needs physical help to evacuate

  • Sam (Volunteer, CERT-trained): Wants to help, but needs clear guidance

  • Rina (Nonverbal, Deaf): Needs to communicate with responders via sign or video

​

These personas shaped our thinking from start to finish.

🧠 Brainstorming

Using the information from our interviews, we began brainstorming ideas that we would execute in the 10-week timeframe. As only two of our team members were familiar with designing sketching, our brainstorming process included hand-drawn sketches, doodles on Miro, and renders from GPT 4.0's image generation.

Then, as a team, we voted on the core features of our application.

Brainstorming.jpg

🧪 User Flow

We focused on three essential flows:


1. Evacuee Signup & Profile

  • Add medical conditions, mobility info, language preferences, emergency contacts

  • Data only activated during declared emergencies


2. Evacuation Check-In

  • Mark as Safe, Unsafe, or Need Help

  • Leave a voice, text, or video message with context

  • AI summarizes into tags for responders (e.g., “leaking gas” or “cat in basement”)


3. Volunteer Match & Guidance

  • Matches based on location, urgency, and vehicle access

  • Provides map and turn-by-turn navigation

  • Pre-approved list of safe zones

♿ Accessibility

Accessibility was foundational:

  • Voice input, text input, and sign language video capture

  • Screen-reader compatibility

  • Large tap targets and high-contrast UI

  • Multilingual support for all major Southern California languages


✅ Compliant with ADA 2024 updates and WCAG 2.1 AA standards


Thanks to feedback from the UCLA Web Accessibility Initiative, especially Carolanne Link and Travis Lee.

✨ AI Integration

During disasters, clarity matters. EvacLink uses AI to:

  • Transcribe voice and video messages

  • Extract keywords and hazards (e.g. "wheelchair," "blocked exit")

  • Generate concise evacuee profiles for first responders

​

This reduces information overload and improves emergency decision-making.

🔐 Data & Privacy

Though not my core focus, I explored key principles from HIPAA and responsible tech:

  • Encrypted end-to-end data storage (AES-256)

  • Opt-in location and profile sharing

  • No third-party data usage

​

Building trust through transparency and data ethics is a must when designing for safety.

🌟 Final Design

Though not my core focus, I explored key principles from HIPAA and responsible tech:

  • Encrypted end-to-end data storage (AES-256)

  • Opt-in location and profile sharing

  • No third-party data usage

​

Building trust through transparency and data ethics is a must when designing for safety.

💬 Presentation Pitch

We presented EvacLink live at the UCLA ENGR 170 showcase. Judges included tech execs and civic leaders.

​

Our pitch included:

  • Problem framing with real-world fire case studies

  • High-fidelity Figma prototype walk-through

  • System architecture overview

​

🎉 EvacLink won the Grand Prize and “Most Societal Impact” award!

🌱 What I Learned

  • Accessibility isn’t a checklist—it’s a core product feature

  • Emergencies are emotional—UI must stay clear and comforting

  • The best tech amplifies community networks, not replaces them

  • While HIPAA wasn’t our main focus, I gained a foundational understanding of user data protection and privacy requirements. It’s clear that trust and transparency must be prioritized when designing for vulnerable populations. Ensuring encrypted data storage, opt-in consent, and secure user flows is not just a best practice—it’s a necessity when dealing with sensitive health and identity information.

​

Next, I want to explore:

  • Scaling for other disasters (floods, quakes, blackouts)

  • Expanding features for undocumented or non-phone users

  • Collaborating with local governments for pilot launches

🙌 Special Thanks

Team:

Edwin Feinberg, Mehrnaz Bastani, Chloe Vincent


Coach:

Josh Cable


Judges:

Rohan Sharma, Deepa Iyengar, Doug Goetz, Bonny Bentzin


UCLA Advisors:

Jim Davis, Davida Johnson


Accessibility Mentors:

Carolanne Link, Travis Lee


Program:

ENGR 170 - Innovate@UCLA

bottom of page